I use tarot and oracle cards as tools for reflection and contemplation. Rather than divining the future, they are a way for me to look more deeply at the "now."
"The goal isn't to arrive, but to meander, to saunter, to make your life a holy wandering." ~ Rami Shapiro

Friday, January 9, 2026

Open with Fire

From the Spacious Tarot, the Two of Wands: from the Phenomena Oracle, Drought:



When you advertise fire-extinguishers, open with the fire. 
—David Ogilvy

Advertising makes great use of labels. Which pair sounds more exciting: dependable and experienced or contemporary and cutting-edge? But the labels are just stuck on to get our attention; they're not really the thing itself. People are easily swayed by descriptions of the grass being greener on the other side. But before we make a choice based on a few words, we might want to investigate to see just how much lusher that grass actually is. Drought, on the other hand, represents those times when ideas and avenues of action have dried up. At this point, what do we have to lose?


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